Pandemic prep teachable moment

For years those concerned about the consequences of an influenza pandemic from an exceptionally virulent flu virus, like A/H5N1 (“bird flu”) have despaired about motivating business, government and neighbors to take it seriously enough to make serious preparations. It’s understandable. There’s are a lot of potential catastrophes competing for our attention and while each can be made plausible if we can get someone to listen long enough, it’s rare we can do this. As I said, too much competition. Now that a real life influenza pandemic has arrived, the concern of some is that the public isn’t being told how bad this could become, possibly even 1918 level. My view is different. In terms of stimulating genuine pandemic preparedness, I think we are extremely lucky to have a pandemic that so far is nowhere near worst case scenario (and let’s be clear: it isn’t anywhere near worst case). The pandemic is no longer theoretical. It is here and tangible. And it is having some tangible effects in unlikely places, like hedge funds. Hedge funds?

Although talk of the swine flu has largely been out of the media for the past few weeks, a rush of new cases of the H1N1 virus is expected to hit financial centers in the fall and winter ” and organizations, and in particular hedge funds, need to be well prepared for a pandemic.
Bob Guilbert, managing director of marketing and products at Eze Castle Integration (booth 1804), which provides outsourced IT technology and services for hedge funds, says his firm has been taking a proactive approach to the pandemic.

“We’ve drafted our own response plan which we’ve issued to all our employees. The plan takes a look at if they’re ill, how to get checked out; if they travel to countries with the virus, what procedures they should follow. And if the company is in a situation of a pandemic, it maps out procedures for working remotely, etc,” he says.

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Hedge funds in particular must make sure they have a solid plan in place, he adds, since they must conduct business during trading hours. They need to assess how they are going to stay operational if the virus sidelines their employees.

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